Regardless of size or industry, one employee or hundreds, each company needs to have a functioning, visible, viable, and visited website. If consumers don’t see evidence of a company’s existence, there is no outreach for a business to interact with the people they have designated as their target audience.
There are countless websites online from which people have no desire to weed through to find the quality products. This is why not only do websites need to be well-designed, functional, and seen; but they need to incorporate SEO or Search Engine Optimization as a tool in helping to draw the organic traffic to the site. Follow for an outline on how web design and SEO work cohesively.
How To Ensure Your Web Design is SEO Friendly
Your website might be incredible, as are a multitude of others in your same industry. In an effort to stand out from those competitors, it’s not enough to simply rely on a fresh design. That is a critical component, but it needs to go hand-in-hand with tools that enhance that element such as SEO.
Search Engine Optimization is responsible for getting users of a high quality who are specifically interested in what you’re offering to your site, with significant potential for conversion.
In today’s business community with the level of competition facing each industry, a company needs to improve where they rank in search engine result pages (SERPs) if they hope to stand out above others in the comparable field.
Professional services exist, like Bracing Media SEO of Valdosta, to assist companies who have neither the knowledge nor the extra time to incorporate into producing an SEO-friendly design. Some things that this type of website should employ include:
- Rapid Results: Users expect transition times to be fast, meaning you can go from one page to the next without delay. No one wants to wait any amount of time for a website to load. Slow speed is one element that will lower a site’s place in the ranking. When people don’t feel navigation is smooth and easy, they will leave the site. There could be a few reasons for lag time:
- Graphics are too plentiful and the files are too large
- CMS is outdated
- Performance of server is poor
- Plug-ins are too numerous
The other problem could be if you are inundated with traffic and unable to handle it. If you happen to post on a topic that might be trending or relating to a massive sale, you need to be prepared for the load.
- Keyword Placement: Implementing keywords or key phrases pertinent to the products and services that you offer into the content on your site is key in standing out. These words should be used throughout each page to increase the rank on search engines.
The idea is to be as specific as possible with your keywords, particularly if the goods you offer are something sought after by the public on a broad spectrum. For instance if your site pertains to golf, you want to use words that will narrow the scope substantially. This helps define you when the user is performing their search.
Claims suggest keywords can also be of benefit within your local area, creating a rank for the real-time location.
- Dated: Too often websites are fraught with dated material because many creators feel as long as they’re visible, the content doesn’t really matter. People who visit want to see current stuff, or they won’t continue to come, and your rank will suffer.
As the web evolves continuously, websites need to follow the same trend, changing things up at least every couple weeks. The important thing to remember is that the material needs to be fresh, engaging, and relevant, as opposed to random.
If you sell a particular product, you need to research the trends and stay on topic. Writing off-subject will confuse your audience and may send them away. Don’t write about soap if your site pertains to lighting.
- Appealing and User-Friendly: A site that is boring without substance, or offers way too much to take in, causes users to leave. Most people are interested in websites that are easy to maneuver, and where they can navigate to find what they need fast. If there are a ton of popups, an overabundance of ads, or music effects, these distract keeping people from coming back again.
The aesthetics do matter and speak volumes to the demographic you hope to draw. Once you get them to come, they have to want to stay to see what you have and potentially convert. This is why the design and the search engine optimization are cohesive components.
It’s tough to stay on top in any industry because competition is rampant in every industry. Ensuring that your website is effective can prove challenging when you’re attempting to accomplish that task in addition to daily operations. It is a critical component to standing out in the crowd, though, so you can increase the reach for your brand.
The greater your reach, the more substantial the traffic, and the higher your revenue due to rampant conversions. That is what ultimately leads to goal achievement and company success. Read for guidance on how to know if you’ve achieved the optimum in website design with search engine optimization.
Company leaders don’t have to take the brunt of the responsibility for creating these SEO-friendly web designs, specifically owners who are not versed in the concept or those who are on their own, like the self-employed or small business owners who are on duty around the clock. There are specialized services available to help people in these positions create the ideal web design to make their organization stand above all the others in the same field.
With expert help, customers doing searches can find the companies they may not have otherwise found, whose objective is to work hard to produce quality goods and services with the user’s best interest in mind, over some of these more commercialized operations, not so concerned with the consumer. You can project so much about your business simply through your ranking on a search, thanks to an SEO-friendly web design.