We live in a digitalized world and people around the globe find it more convenient to operate online than presenting themselves physically to the business premises. Having a website for a business is almost a primary necessity. A business website brings forth numerous benefits to your business. It can be used to accomplish nearly all business-marketing strategies that you can think of. The internet holds a vast potential customer base more than any other form of sales promotion. You are missing great opportunities if you are running a business without a website.
It does not stop at just having a website. Having a website is only one thing. One crucial question that you should seek to answer is if the site you have satisfies your customers. According to The Gomez report, 88% of web visitors will most likely not return to a website after a bad experience. This report is a clear indication of how important it is to meet your customer expectations for as far as your website is concerned. This article has provided suggestions that can help you achieve this.
1. Place Navigation Near the Top
The first and very essential tip for you pertains to the navigation and the general ease of use. Website navigation is one of the key determinants of your website’s conversion rates. If your customers cannot see or find what you are offering, then how are they going to buy it? It makes sense to you. Well, make sure that your customers have a great time when navigating around your website. This is why I suggest that you place the navigation bar at the top of the website. This is where exactly your customers expect to find it. Doing this will make it easily visible to your customers, and this can, in turn, increase your conversion rates.
2. Have your Website Display a Clear Sense of what Your Company Offers
Make it your duty to have your website’s home page; show your customers what your business is. In brief, your website should indicate to your customers what exactly your business does. The products and services should be précised. The description should exhaust all that you do. Never leave out any detail, no matter how small it might seem.
Website visitors who will discover a missing detail about the services or the products that you offer are likely to turn off from your website and go for your competitors. This is never a good thing for your business. You do not want it to happen, and this is why you have to explain to your customers what it is that you do.
3. Good Overall User Experience
Make sure that your customers get the best experience out of your website. Customers will always go for sites with high loading speeds. It would help if you did all it takes to improve the loading speed of your website. Also, ensure that the visuals, the colours, and the fonts of the site are favourable. This will make your customers have a good time while interacting with your website.
4. Use a Secure Socket Layer for Security and Encryption
Website security is of great significance. Your customers want to make sure that the information they are sharing with you is safe and secure, far away from the rich of cybercriminals. Today there are indeed numerous cyber breaches. According to a study conducted by the University of Maryland, there is a cyber-breach for an average of 39 seconds. This alarming statistic gives your customers a perfect reason to be afraid. They will go the extra mile to check how secure your website is. One of the things they will be looking for is if your site has an SSL certificate. If you do not have one, then you are putting their information into danger.
An SSL certificate helps with the encryption of your information, so all information in transit is encoded. A hacker cannot decipher the meaning of the information if he gets it by any chance. This is what secures all the vital details of your customers, and it is what they will be looking for as security assurance. This is why you must acquire one. There are several of them in the market, but I am going to recommend the GeoTrust SSL certificate that you can get from any authorized reseller or direct certificate authorities. SSL Certificate play the perfect encryption role for you and leave your customers assured of the security of their essential information, such as their credit card details.
5. Clear and Valid Contact Information
You do not do everything via your website, do you? You do not want to be thought to be a ghost business, so it is prudent to indicate the contact details on your website. Show your customers about your location. Indicate all your contact details, such as your contact number, email address, physical location, and street number. You can also include a few pictures of the outlook of your facility. This will upsurge your trustworthiness. It will also help your customers reach to you when a need to do so arises.
6. Accessible Calls to Action
Calls to action are what stimulate your customers to make a move. For instance, a customer will not purchase if the option to make a purchase is not available. Similarly, a customer will not sign in to your website if he or she is not provided with the option to do so. The call to have appropriate calls to action is one that should be answered with immediacy. Suitable action bars such as “sign up now,” buy now, “click here to pay” should be made available to your website, and they should be easily accessible. This will give your customers the direction that is needed when they are dealing with your website.
7. Have an Appropriate Feedback Mechanism
Your customers would make a few comments about the products or the services that you offer. This is something that you ought to encourage by providing them with a proper feedback mechanism, which they will use to give feedback. The mechanism can be in the form of emails, links, or feedback forms. This will help your customers to air out their concerns and the improvements that they will desire to see. The feedback mechanism will also help you design a strategy of how to best satisfy your customers based on what they have recommended.
8. Clear Guidance on Your Processes
Your customers must understand the various processes that they can follow to carry out something on your website, such as making a purchase, placing an order, or doing something out of the ordinary. Customers will also want to know details about the shipping costs and the shipping procedures that they are supposed to follow. They will also want to know how to track the status of their order. They will also need to know the complaint procedures and return policies. It would help if you availed all these to them. You can achieve this by having an elaborate FAQ (Frequently Asked Questions) that will provide answers to all possible questions.
Online presence is of great essence. It contributes to the success of your business. A business website can do multiple tasks for you. It increases the conversion rates meaning it can help boost your annual revenues. Your customers want more than just having a business website along with overall satisfaction. They want to experience the very best from the site. This article has elaborated on the guidelines that your business website ought to have to achieve this.