Google Keyword Research Step By Step Guide: 30 Minutes Crash Course

Keyword Research Step By Step Guide

 

Keyword research is an essential process for each blogger or SEO. Before writing a blog post, it becomes necessary to research the relevant keywords that describe the readers’ intent. If you do not know how to find the most profitable keywords, then you are missing the basics of SEO. You should not be a worry for now. I have prepared a ‘keyword research step by step guide’ for you that will help you to understand keyword research in all the ways.

Being a blogger, you would always need of publishing quality content on your blog. At the same, to get organic traffic from search engines, you content must be SEO optimized. It means each blog post will contain the targeted keywords with accurate keyword density.

When you include keywords in your content, you are directly signaling search engines that you got the content people are looking for, in the search engines. It is the part of on-page SEO that comes handy while you write content and optimize it to rank in the search engines.

Keyword research is not a tough job, but it should be done in the right way. I would introduce you with the right method by this Keyword Research Step By Step Guide

Key Points in Keyword Research Step By Step Guide

Today in this article, we will focus on the different aspect of keyword research. The following points we will discuss throughout this post:

  1. What is a Keyword in SEO?
  2. What is keyword research?
  3. What are long tail keywords?
  4. keyword research for beginners
  5. Keyword Competition Analysis

1. What is a Keyword in SEO?

A keyword is particularly a term people use to search anything in the search engines. Indeed, we cannot define the keyword exactly. Sometimes, it appears in the form of a complete query that anyone can understand easily. On the other hand, it can have only one or two words.

For example:

Someone searches for ‘keyword research step by step guide’ in the Google. This phrase is showing the exact intent of the user. At the same time, if someone puts a phrase such as ‘Keyword research’, then you cannot exactly define what the user wants.

In simple words, a keyword is a phrase that a user puts in the search engine to take knowledge regarding his or her interest.

2. What is keyword research?

Have you ever thought – what is keyword research?

I am sure you would have thought of it a lot if you are in the internet marketing industry.

In the SEO perspective, keyword research is a process to find out the relevant keyword for your blog or website. If you got a business website, then the better keyword research improves conversions and enhances the online business opportunities.

Indeed, keyword research is searching of low competition and high search volume keywords.

We will further discuss this part in this post. By which you would get to know the right method of keyword research and competition analysis.

3. What are long tail keywords?

Long tail keyword is a phrase consist more than two words, such as “keyword research tips”. It is a long tail keyword. They are different from the generic keywords (e.g. SEO, WordPress) which usually contain only one or two words.

Long tail keywords are very convenient to focus on the targeted audience. The Neil Patel in a guest post on SearchEngineJournal says

“Long tail keywords consist of more than four keywords are useful to concentrate on the site’s SEO.”

If you are targeting for genetic keywords, it would be the hardest task for you. Generally, the high domain authority sites like Dell, Moz are already ranking for them. So it is going to be really very hard to you.

On the other hand, the long tail keywords will able to get more impressions and click to your site from the search engines.

You can use some free tools to find long tail keywords. I had compiled a list of such free tools in my previous post. I am sharing the link below:

 4. keyword research for beginners

As I earlier said Keyword research is an essential part of the Search engine optimization.

Many people know about this term- ‘keyword research’, but do not know how to do it in the right way.

They just open the keyword planner, fill a couple of terms in the search, and select few keywords of their mean.

Meanwhile, they skip a crucial step.

Keyword competition analysis.

You could see many bloggers targeting the keywords which are almost impossible to rank.

Instead, if they will make more efforts to find low competition keywords, then it will easier to rank for them.

If you can contribute more 20 minutes, then a keyword can be analyzed for the competitiveness.

Most new marketers and bloggers feel difficulty in finding the low competition keyword.

I will show you in the next point how to find easy keywords in your niche.

Pro Tip: You shouldn’t ignore the keyword analysis process. Conduct a keyword competitive research. It will surely reduce your efforts to rank a keyword.

Now, we move forward to ‘keyword research for beginners’.

Just go to Google keyword planner and type few terms related to your topic.

google keyword planner

Select the Country and set the date range to months (recommended to see close results) and click on ‘Get Ideas’ button.

keyword research-1

Click on Keyword Ideas and scroll down the page to see more results.

keyword research-2

I found some relevant results with high search volume.

keyword research-4
High search volume keyword-1

High search volume keyword

I have seen many niches got saturated and marketers do not get the relevant keywords. In this situation, Google auto-suggestion becomes handy to you. It will also help in getting long  tail keywords.

Google keyword auto suggestion

After having the relevant keywords, we need to analysis the competition for these keywords.

5. Keyword Competition Analysis

Install the Moz Chrome Extension and activate it just by clicking on the ‘M’ icon until it turns into blue color.

activate mozbar

Now do the analysis for a keyword. You will see some data below each link in Google SERP.

Keyword competition analysis-1

You will see DA, PA, and Links at the Mozbar.

Page Authority (PA):  According to Moz, PA is a score to predict how well a page will rank in the search engines. Read here more about the Page authority.

Domain Authority (DA): It’s a score to predict how well a site will rank in the search engines. Learn more here.

Link: These are backlinks pointing to a particular webpage.

Look at this Seo metrics carefully. It will let you decide about the competitiveness of a keyword.

Keyword competition analysis-2

There are multiple links with low SEO metrics that shows that this keyword is a low competitive.

To confirm it, we have to analyze the on-page optimization which incorporates the following things:

  • Title
  • URL
  • Meta Description

You have to discriminate the links which are targeting or not targeting the exact match of our keyword “homeopathic medicine for piles” in three of these areas.

Keyword competition analysis-3

When we compare top 5 results, we find that no any post is completely optimized for our keyword.

However, the work does not end up. You need to visit top ten results and analyze the content.

You would have to come up with unique and quality content having more length than the top searches have.

Here you should not take the wrong meaning of the lengthy article. You article will only include the information related to the topic. Unwanted fillers and irrelevant information can reduce the interest of readers from your content.

So, now we got a low competition and high search volume that can get us a huge organic traffic from search engines.

The SEO metrics and on-site factors are in our favor.

You can analyze the rest of the keyword in the same way.

After the keyword competition analysis, begin to write an epic article around the keywords and ask your friends and authority bloggers to share it on their social media profiles.

I think you would also love to know about the proper on-page optimization and off page techniques to promote your content. You can learn both of these things from the following posts:

I hope you liked the post. Please share it in your friends’ network and circulate in social media so that others can read this juicy Keyword Research Step By Step Guide.

About the author

Nikhil

Hey Reader,

Welcome to MyQuickIdea. I am Nikhil Saini, author of this blog from Jaipur, India.

I started MyquickIdea as a passion and now it's empowering newbies and helping them to learn basics of blogging with their blogs.

Here at MyQuickIdea I write about WordPress, Social-media, SEO and link-building.

You can read more about me at About page.

25 Comments

  • Hi Nikhil,

    Enjoyed your post. Also learned a few things about keyword research that I didn’t know before. Also going to check out some of the resources you linked to.
    Thanks,
    Edward

  • Hi Nikhil,

    Thank you for this great post. I’ve always had trouble with keyword research but I still keep at it. Thanks for the tip of the MozBar for Chrome. I will be testing that to see how it works.

    Thanks again. Have a great day/evening.

  • Hello Nikhil,
    This is something awesome, I mean If we take help of Google Keyword Plannel everything can become easy and we can get a lot of low competition keyword which are so easy to rank. Previously I simply used to search for my topic on ubersuggest.

    PS: I just checked Moz and it’s a paid tool to check DA/PA or am missing something – do share how I can get it for free on my browser.
    Back to you!! 🙂

    • Hi Ashok,

      Moz is pad tool but you can install Moz toolbar into your browser. It is free 🙂 and easily check DA and PA of every sites you visit in whole day.

      Thanks
      Jyoti

  • Hi Nikhil,

    Very detailed and full packed with informative stuff. There are lots of bloggers who share about keyword research, but everyone forgets to mention about to mention about real competition and how to check we can rank or not.

    You described everything in very detailed. I am sure newbie will surely enjoy this post.
    Keep writing such fantastic stuff 🙂

    Thanks
    Jyoti

  • Hi Nikhil,

    Really interesting stuff on keyword research. Everyone can easily understand what she/he need to select to write a blog post with your keyword research guide. I will recommend adding this source also http://www.learn2rank.com/members/keyword-inspector/ into your post. It saves lots of times. Using this tool, we can get easily competition score with going through Google. I am using this tool and found it interesting.

    Regards,
    Mohd Arif

  • Hello Nikhil, Yikes Keywords, HEHE Just kidding I know the importance of choosing and using the right ones but have one heck of a time with this one.

    I loved all your tips and I just added this Moz Chrome Extension, Gotta Love Google Chrome HUH?

    Great Share…
    Thanks Chery :))

  • I think what you published was very reasonable. However,
    what about this? suppose you added a little information? I am
    not saying your information isn’t solid.,
    however suppose yoou added somethiing that makes people want
    more? I mean Keyword Research Step By Step Guide: 30 Minutes Crash
    Course is kinda vanilla. You ought to look at Yahoo’s home page and watch how they create
    article tiles to get people to open the links.
    You might ttry adding a video or a pic or two to grab people excited about everything’ve
    written. Justt my opinion, it might bring your posts a little livelier.

  • Great advice, Nikhil
    I did what you write here for a while intensive,
    I know it works and I have the Moz toolbar on
    my Firefox browser,which I used for this,it was
    for one of my websites. I do not use it for my blog
    because I want to write there how I like, do not care for google 🙂
    It is something I do only sometimes now. But it
    really is a good thing to do and it works.
    Great detailed explanation.
    Thank you
    Erika

  • Hi bro,
    Really one of the great article i had read till now on the topic of keywords.You had written everything about the keywords and was worth to share.Its the must read post for every beginner,as we had to start blogging after knowing about the keywords.Any way good piece of content.
    Thank you

  • Nikhil Sir
    your always being great in your work , Sir hope you make a video on this also , as previous video of keyword tool was Short hope you make a long video explaining MOZ factor and all .

  • Hi Nikhil,
    I recognise matters are continually evolving but definitely I’m with you on this one, I might find it difficult to trust weblog keyword research is a dying artwork.
    I assume it’s miles such an essential part of having a blog. that is how I see it.
    A blog is like this:
    here is an extension of me and that I would love to speak about it. anyone up for a talk?
    Of path, there is so much more to a weblog, but every now and then I suppose that a blog is extra approximately interacting with people on a private degree thru remarks.
    I’m able to certain be one of those people who will not be phasing out the problem of keyword research. I really like Keyword research and commenting on other’s blogs and I really like it while human beings comment on my posts.
    individually I assume that there may be constantly going to be a foundation to the entirety this is old fashioned so one can never die. for example, when you bake a cake you usually need eggs, flour, milk and sugar. They will be the fundamentals. nowadays some humans are into Paleo diet in order that they might use gluten free merchandise, lol. The factor I’m seeking to make is that if you take away the elements then there’s no cake.-YOU cannot get rid of THE humans OR THERE may be NO interplay.
    It’s definitely difficult to see that this form of communique can be non-existent. it may evolve but I have noticed that regularly we riot again to our old approaches. true old style service. You just can’t beat it. And extra than ever earlier than I am seeing organisations and huge businesses turn out to be more one on one, with personal interaction.
    from time to time I assume human beings are searching out efficiency or quick-reducing, but at the give up of the day, we are humans. There are constantly humans on the other quit and people are feeling beings that like to interact. That’s how I sense besides.
    Thank you for sharing this post. blogging and posting are not virtually understood with the aid of the average person and but from ‘developing your enterprise’ point of view is a have to examine.
    Cheers, Aabharan

  • Hi Nikhil!

    A very detailed step by step guide on keyword research! I is very effective to go for long tail keywords to get top rank on the search results easily. While going for broad match keyword, it takes time to get expected results. It is good strategy to out rank your competitor by targeting long tail keyword.

    And, for checking competitiveness of a keyword, Moz bar works greatly!

    However, thanks for sharing an useful post!

  • Hi Nikhil,

    I am keyword research is an essential factor in ranking but so many new bloggers are not concenatrating on this, you clearly described everything step by step about how to do the keyword research in this article, it is really a great post to follow.

    Thank you very much for sharing your knowledge, see you soon.

  • Thought-provoking writing , I loved the info – Does someone know where I would be able to get ahold of a template USCIS I-539 copy to type on ?

  • Indeed a great post about Keyword Research.

    There is no doubt that Keyword Research is the most important part of building a successful website. Without targeting the right keywords, We can never drive traffic and sales.

    Keyword research is important as much as making a PLAN before doing something really great. 😀

    When I started my blogging carrer, I never knew what keyword research is, I always cover articles on random keywords and that was the reason, I wasn’t getting traffic and sales because I was running in the wrong direction.

    But When I learned about keyword research then I found my mistake and started working on it.

    In this guide, You have covered keyword research in a very detailed way and It is very much helpful to so many readers including me.

    So Thanks for sharing such a wonderful article with us. 😀 .

  • Hello, Nikhil, what an article you had written. Researching for good keywords is tough. For a new blogger, it is very important to concentrate on keyword research and SEO. Your guide is definitely going to help.

  • Nikhil,
    This is an excellent step-by-step guide to keyword research. One thing that is also helpful is to do a site specific search with your keyword (site:yourdomain.com keyword)and make sure that Google understands that the page you are trying to rank for is actually the most relevant page on your site for that term. Also, grab the Moz metrics for your own site so that you can compare them to those keywords you are researching. Keyword difficulty is directly related to your own site strength. A difficult keyword for some is an easy keyword for others, based on their domain strength. Thanks for the great post!

  • Hi Nikhil, I have been trying to get a clear idea of keywords for a while. All other articles only give a technical explanation. But here, with the help of examples and the illustration, you have made it crystal clear for me. Thank you so much. Also for the keyword planner. Keep writing useful articles like these 🙂

  • Hi Nikhil,

    Thanks for inviting me to read this post. I got to learn some new techniques for keyword research. This is a very good tutorial, especially for beginners. And I liked the way you have put a detailed insight on how to analyze keyword competition. Keyword research is a very crucial per of online marketing and it is the keyword that can make or break your business.

    Hence, choosing good keywords with little or no competition becomes equally important. Hopefully, this detailed guide will help everyone struggling with keyword research.

    Again, I appreciate the way you have written a detailed tutorial. Very remarkable job indeed.

    Thanks!

    Regards,
    Rahul

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