Keyword research is an essential process for each blogger or SEO. Before writing a blog post, it becomes necessary to research the relevant keywords that describe the readers’ intent. If you do not know how to find the most profitable keywords, then you are missing the basics of SEO. You should not be a worry for now. I have prepared a ‘keyword research step by step guide’ for you that will help you to understand keyword research in all the ways.
Being a blogger, you would always need of publishing quality content on your blog. At the same, to get organic traffic from search engines, you content must be SEO optimized. It means each blog post will contain the targeted keywords with accurate keyword density.
When you include keywords in your content, you are directly signaling search engines that you got the content people are looking for, in the search engines. It is the part of on-page SEO that comes handy while you write content and optimize it to rank in the search engines.
Keyword research is not a tough job, but it should be done in the right way. I would introduce you with the right method by this Keyword Research Step By Step Guide
Key Points in Keyword Research Step By Step Guide
Today in this article, we will focus on the different aspect of keyword research. The following points we will discuss throughout this post:
- What is a Keyword in SEO?
- What is keyword research?
- What are long tail keywords?
- keyword research for beginners
- Keyword Competition Analysis
1. What is a Keyword in SEO?
A keyword is particularly a term people use to search anything in the search engines. Indeed, we cannot define the keyword exactly. Sometimes, it appears in the form of a complete query that anyone can understand easily. On the other hand, it can have only one or two words.
Someone searches for ‘keyword research step by step guide’ in the Google. This phrase is showing the exact intent of the user. At the same time, if someone puts a phrase such as ‘Keyword research’, then you cannot exactly define what the user wants.
In simple words, a keyword is a phrase that a user puts in the search engine to take knowledge regarding his or her interest.
2. What is keyword research?
Have you ever thought – what is keyword research?
I am sure you would have thought of it a lot if you are in the internet marketing industry.
In the SEO perspective, keyword research is a process to find out the relevant keyword for your blog or website. If you got a business website, then the better keyword research improves conversions and enhances the online business opportunities.
Indeed, keyword research is searching of low competition and high search volume keywords.
We will further discuss this part in this post. By which you would get to know the right method of keyword research and competition analysis.
3. What are long tail keywords?
Long tail keyword is a phrase consist more than two words, such as “keyword research tips”. It is a long tail keyword. They are different from the generic keywords (e.g. SEO, WordPress) which usually contain only one or two words.
Long tail keywords are very convenient to focus on the targeted audience. The Neil Patel in a guest post on SearchEngineJournal says
“Long tail keywords consist of more than four keywords are useful to concentrate on the site’s SEO.”
If you are targeting for genetic keywords, it would be the hardest task for you. Generally, the high domain authority sites like Dell, Moz are already ranking for them. So it is going to be really very hard to you.
On the other hand, the long tail keywords will able to get more impressions and click to your site from the search engines.
You can use some free tools to find long tail keywords. I had compiled a list of such free tools in my previous post. I am sharing the link below:
4. keyword research for beginners
As I earlier said Keyword research is an essential part of the Search engine optimization.
Many people know about this term- ‘keyword research’, but do not know how to do it in the right way.
They just open the keyword planner, fill a couple of terms in the search, and select few keywords of their mean.
Meanwhile, they skip a crucial step.
Keyword competition analysis.
You could see many bloggers targeting the keywords which are almost impossible to rank.
Instead, if they will make more efforts to find low competition keywords, then it will easier to rank for them.
If you can contribute more 20 minutes, then a keyword can be analyzed for the competitiveness.
Most new marketers and bloggers feel difficulty in finding the low competition keyword.
I will show you in the next point how to find easy keywords in your niche.
Pro Tip: You shouldn’t ignore the keyword analysis process. Conduct a keyword competitive research. It will surely reduce your efforts to rank a keyword.
Now, we move forward to ‘keyword research for beginners’.
Just go to Google keyword planner and type few terms related to your topic.
Select the Country and set the date range to months (recommended to see close results) and click on ‘Get Ideas’ button.
Click on Keyword Ideas and scroll down the page to see more results.
I found some relevant results with high search volume.
I have seen many niches got saturated and marketers do not get the relevant keywords. In this situation, Google auto-suggestion becomes handy to you. It will also help in getting long tail keywords.
After having the relevant keywords, we need to analysis the competition for these keywords.
5. Keyword Competition Analysis
Install the Moz Chrome Extension and activate it just by clicking on the ‘M’ icon until it turns into blue color.
Now do the analysis for a keyword. You will see some data below each link in Google SERP.
You will see DA, PA, and Links at the Mozbar.
Page Authority (PA): According to Moz, PA is a score to predict how well a page will rank in the search engines. Read here more about the Page authority.
Domain Authority (DA): It’s a score to predict how well a site will rank in the search engines. Learn more here.
Link: These are backlinks pointing to a particular webpage.
Look at this Seo metrics carefully. It will let you decide about the competitiveness of a keyword.
There are multiple links with low SEO metrics that shows that this keyword is a low competitive.
To confirm it, we have to analyze the on-page optimization which incorporates the following things:
- Meta Description
You have to discriminate the links which are targeting or not targeting the exact match of our keyword “homeopathic medicine for piles” in three of these areas.
When we compare top 5 results, we find that no any post is completely optimized for our keyword.
However, the work does not end up. You need to visit top ten results and analyze the content.
You would have to come up with unique and quality content having more length than the top searches have.
Here you should not take the wrong meaning of the lengthy article. You article will only include the information related to the topic. Unwanted fillers and irrelevant information can reduce the interest of readers from your content.
So, now we got a low competition and high search volume that can get us a huge organic traffic from search engines.
The SEO metrics and on-site factors are in our favor.
You can analyze the rest of the keyword in the same way.
After the keyword competition analysis, begin to write an epic article around the keywords and ask your friends and authority bloggers to share it on their social media profiles.
I think you would also love to know about the proper on-page optimization and off page techniques to promote your content. You can learn both of these things from the following posts:
- SEO Onpage Optimization Steps [A Complete On-Page Seo Strategy]
- How to Blog Like A Pro: An Actionable Guide to Content and Traffic Generation
I hope you liked the post. Please share it in your friends’ network and circulate in social media so that others can read this juicy Keyword Research Step By Step Guide.