If you are a business owner, struggling for success, you must take a look at push notifications. It is one of the greatest opportunities available for the business owners, who are looking forward to achieve success in their business activities, with the power of internet.
Just like text messages, push notifications are directly delivered to the mobile phones and computers of the users. They just need to opt in to receive the push notifications. By sending out GrowthFunnel push Notification, it would be possible for a business owner to experience a large number of benefits. Hence, it is important to learn how to use push notifications for your business purposes.
What Exactly Is A Push Notification?
Before we deep dive and learn how to use push notifications, we should have a clear understanding on what they are. Then we will be able to understand how they can benefit us and how to use push notifications for our own beneficiary.
You must have received a message on your mobile phone, which doesn’t belong to the category of missed calls, emails or text messages. These notifications come from the apps that you have installed on the device. They are the notifications sent to you by the apps. On the other hand, you must have seen similar notifications sent to you by some of the websites. These notifications are called as push notifications. The functionality of push notifications is pretty much similar to the functionality of an email subscription. The users who want to receive push notifications “opt-in” for it. Then they will be able to receive the notifications that you send.
Are Push Notifications Effective?
Of course, the push notifications are extremely effective. Due to this reason, every business owner should take a look at from. From one of the recently conducted experiments, it has been identified that the push notifications are in a position to increase your sales by around 46%. If you are a small business owner, you know how important this would be. Hence, you should go through the below mentioned steps and learn how you can use push notifications.
How to Use Push Notifications for Your Business
A variety of methods are available for you to follow in order to use push notifications for the business. As the first thing, you have to tempt your potential audiences to opt-in for the push notifications that you send out. Otherwise, there won’t be anyone to see your push notifications. Hence, the effort you spend on it will be in vain.
You can prompt the visitors to opt-in for push notifications as soon as they come to your website. If your website has interesting content for them, they will go ahead and opt-in to receive push notifications without thinking twice. Therefore, you will need to keep in mind that it is important to make your website look interesting as much as possible, before you go ahead and explore all the benefits that come along with push notifications.
If you are having a mobile app for your business, you can ask the audiences to opt-in to receive the push notifications as soon as they install the app on device. This is the best time available for you to send the prompt because it can assist you to get the most number of people subscribed.
It is better if you can explain the benefits that your audiences will be able to receive by subscribing to receive the push notifications. Then you will be able to tempt people to go ahead and make the decision to accept the push notifications that you send out. If you promise to deliver something, people will be tempted naturally to opt-in to receive push notifications. Otherwise, they will assume that they will not be benefited by the action that they make.
As a business owner, you have a clear understanding about the reason why people come to your business. You need to provide a valuable solution to the people with their needs, in order to get more customers. You can explain that in detail, while highlighting the benefits in order to get more people subscribed for push notifications.
If your customers see that they are getting special offers, discounts, fashion advice, recommendations or anything similar with push notifications, they will go ahead and subscribe to what you offer. In the meantime, you will have to think about presenting the benefits that you provide to all your customers. In fact, you must tell your audiences what exactly they will be able to receive with push notifications. Then you will be able to maintain transparency of what you offer.
While you are using push notifications for the benefit of your business, you need to have a clear understanding on when to post. Otherwise, all your efforts would be in vain. You need to understand the preferences of the audience and then send out the push notifications accordingly. It is good to schedule a push notification for one time in a day. You need to do your research and figure out the time slot of the day where people browse the internet casually. Then you can send the push notification, which will tempt your audience to go ahead and open it. However, you need to be careful not to send out push notifications every hour. If you do, people would tend to get out of your list of subscribers.
It is also possible for you to set up a unique sound for the custom push notifications. Your audiences might have selected to receive push notifications from more than one business. Hence, you will need to stand out from the others. If you can do it, you will be able to grab the attention of your audiences. That’s where you should take a look at the custom sounds for push notifications. Then you will be able to increase the chances of receiving more traffic.
How to Setup Push Notification with WordPress
I personally use One Signal push notification service on my sites. So I am sharing a video tutorial with you that will guide you through the setup process on your wordpress blog.