Consumers in the retail eCommerce market purchased almost $100 billion worth of products in the final quarter of 2017 only! With the eCommerce sales figures in the US growing annually, this is probably why you are looking into increasing your online sales. Since there are many customers willing to spend money online, how do you increase your online sales fast?
Even when consumers spend more online, they are not necessarily spending the money with your online business. With the number of online businesses today, you need to exert effort to ensure that yours stand out and customers will actually choose to do business with you. This can be challenging but it can always be done.
However, if you want to increase your figures, you need to pay close attention to data and research. Below are a few techniques, based on research, which will help increase your sales figures.
1: Earn Consumer Trust
Did you know that the average data breach costs a business an average of $3.6 million? Unfortunately, breaches can happen, but how you react to mitigate has a real impact on your business’ bottom line. Rebuilding trust after it is broken is possible, and you won’t suffer a huge financial loss.
In the same breath, you can break your promises to customers through providing false information or failing to publish credible content, losing their trust. To rebuild trust, don’t make promises that you will not keep, use SSL badges and other signs of trust on your website, and respond to customers. In addition, admit to your mistakes instead of covering them, publish successful case studies, and always give credit where it’s due.
Focusing on these best practices will help create trust between you and your clients. At the same time, you will realize a rise in revenue.
Aside from making sure that all of your content online is accurate, you can also earn consumer trust by prioritizing giving the best experience for them. As part of your B2B marketing strategies, you can team up with other businesses and provide better offers to your customers. In this way, your customers will have more reasons to stay loyal to your brand while giving them the opportunity to try out other products and services that complement your offers.
2: Use Website Testing Tools
While looking at how to increase online sales fast, you should also look at the long-term view. Accurate data is the first step to making better decisions that will have a positive impact on your business. For instance, you can use heat maps that allow you to collect information that helps you deduce the reasoning behind visitor behaviors.
You can also use other tests such as A/B tests that will further help you perfect your website’s every aspect. If your website is running on Nginx, you have the option of using third-party tools to monitor Nginx syslogs for information on how you can improve your site.
Coming up with a digital marketing strategy is achievable as you can easily hire pros to do the job for you. However, the money you'll pay them or the effort you’ll exert on your own will be useless if you don’t have any idea how your marketing strategies appeal to your target audience. After putting up a website, do your customers maximize the platform? Or are they looking for new and better features from the site? Having answers to these questions are essential, which is why you should always use website testing tools.
Website testing tools are a godsend for entrepreneurs as these can help you assess whether your existing strategies are working or not. With this information, you can easily determine which to improve so your strategies can eventually produce your expected results. Website testing tools will make it very easy for you to increase your online sales while helping you save resources during the process.
3: Use Live Chat
A live chat tool allows customers to get in touch with you directly or via a chat bot. Your customers have the capacity to ask pressing question about your services or products and get real time answers.
A live chat is an innovative and effective way to engage with customers. With this tech, online users can easily type in their concerns and wait a few minutes before these are addressed. If you want your business website to create an impression on the online community, the use of live chat is the best way to do it.
Many live chat boxes feature a design that is similar to the older versions of instant messenger. They allow for back and forth conversations between businesses and their customers. Customers today would rather contact you via live chat than over social media or email.
4: Respond to Followers
When it comes to online marketing, engagement is a critical metric to tracking. Engagement is the amount of interaction you get from your brand fans, followers, and subscribers. Examples of engagement include Facebook likes, retweets, blog comments, social post responses, email replies, and answers to surveys and polls.
Your followers’ engagement is important, and so is your engagement with others. How often do you comment on industry blogs? Do you respond to comments left by people left on your Facebook posts?
A simple answer like, “Thank you, glad you like it,” will do wonders for your business. People feel appreciated, become fans, and eventually become loyal customers in no time!
Increasing online sales is all about understanding your audience and building rapport with them. If you offer a great service or product and provide exceptional customer service, you can boost sales. When you are consistent with these techniques, you will realize better figures consistently.