Starting an online business is challenging. However, with the focus on the big picture, you can make your business a success and boost your sales. A successful business is a positive state of mind and continuous effort. Successful e-Commerce business is a combination of a hard work and experience blended together. Come to think of it, e-Commerce sites hold promise for making customers’ lives easier and enjoyable from the start. If built correctly, people can find some particular things that they otherwise would never come across.
In fact, your online shop is a click away from your potential customers. For you to achieve your goals, your customers must first achieve theirs. So, don’t make them think. Give them the pleasure of discovery, simplicity in navigation and convenience in usage.
But how to design your website that will make your business a success and boost your sales? If you already have your online shop, this article will be useful for you. For those who don’t have their online shop yet, they offer a brilliant set of beautiful e-Commerce templates tailored to impress your customers with your professionally designed online store. To make things clear, you have only up to 1 minute to impress a visitor. So, have focus! Cause a stir, create a cause, anything at all, but get noticed.
It takes time, but with the right steps in the right direction, you can boost your sales and get more profits. However, if you’re committed to growing your business, helping more people, and making more money, chances are this article will make a massive difference. Let’s do it.
Differentiate Your Unique Business
The first thing you should take care of is why should a customer visit you? What your offerings are? Why should a visitor choose your offerings over thousands of similar ones?
The answer is every business need to differentiate itself. Your online store should be not better, but different. You just cannot be everything to everyone. Simple as that. Make sure your unique business stands for something specific in the minds of consumers. Even better, build a product tailored around a customer to help him solve a need that he faces.
Invest in Right Content Management System
You don’t need $1,000 to make a difference in your online business. Thanks to ’boundless ocean’ e-Commerce platforms out there, you can pick the best worry-free solution possible, and get your online store up and running without breaking the bank. That’s the goal. However, remember – you need to select the one that is going to be SEO-friendly right from the start. When it comes to growing your online business and boosting your sales, there’s no room for error.
What’s your choice? The answer is, it depends. Take time to learn more about SEO-friendly CMS platforms ready to go out-of-the-box. Besides, investment in Shopify looks like a smart decision especially when you can get any of these sleek Shopify themes for less than $2. Way to go, doesn’t it?
In addition, if you really wish to give your business a big cash injection, enjoy this free Ultimate Step-by-Step Guide & Checklist book and build your online store in the blink of an eye.
Focus on Customer Benefits
Too often business owners design their online store with the focus on their products and their target audience. However, the truth is, your potential customer doesn’t care how big or successful your business is. He only cares about what benefits he’s going to get once he becomes your client. In fact, people buy the results that product will give. The more you can satisfy your customer’s needs, the more successful your online business will be.
Do it right from the beginning! Start with the customer need, then design and build a product around the user’s need. Keep in mind, for every product you sell, there are its features and benefits statements. This still makes sense to understand the difference between these. Let’s say, stereo system, leather seats or onboard GPS system describes the features of the automobile you’d like to buy. Instead, benefits like prestige, comfort, and convenience bear positive value to you as a purchaser. Thus, it’s safe to say, product designers create features, but people buy benefits. So, your focus as a good marketer should be what the benefits are to your potential customers. Understand features, but emphasize benefits.
Getting ready to design your own magic? Get practical ideas on the way to achieving your goals. With a free eBook, How do You Turn Site Visitors into Leads? Here are 3 Actionable Strategies you can give your online store a go. And remember, the longer you wait, the more competitive your niche gets.
Make Your Online Store SEO-Friendly
Whether you want to set up your own online store or refresh the overall look of the existing one, this compilation of SEO-Friendly WooCommerce themes can be just the thing for you. SEO is an important part of Search Engine Marketing that helps to improve your overall conversion rates. Simply put, a SEO-friendly means your website is responsive, includes texts with relevant keywords and optimized images, has a text-based navigation structure, and enables URL redirect feature. Just to make things clear, SEO-friendly website is all about designing a digital product that makes the user experience as visitor friendly.
Intrigued to learn more? Look inside this free eBook SEO Best Practices for a WordPress Blog Post to make your site optimized for search engines to gain better traffic and boost your sales.
Enable Enhanced E-commerce Tracking
For accurate results, to understand how Search Engine Marketing influences on your sales and revenue, you need to track multiple metrics at once. With Google Analytics, you can get more detailed data about your customers such as shopping behavior, checkout behavior, product list performance, and sales performance. What’s more, you can create a custom report in Google Analytics to learn what channels are contributing the most revenue to your business.
In fact, there’s a LOT of information in there and it’s important to know what are you looking for. Take time to think what you want to know first. Even if you’re a newbie in e-Commerce industry as soon as your business scales, you’ll dig deeper into your e-Commerce data to find the answers to the questions that can improve your marketing and boost your sales.
With this in mind, enjoy a collection of awesome SEO-Friendly Magento themes that can bring you experience and closer to your goals. In addition, this free eBook Getting Started with Google Analytics can help point you in the right direction.
Implement Marketing with Scarcity
Having a beautiful e-Commerce website is fine, but having a website that sells is much better. Capture leads by creating the perfect offer. That’s the goal.
Like it or not, but people are motivated by scarcity. Simply put, when supply is limited, demand goes up. Simple as that. Scarcity is an incredibly powerful tool in marketing, persuasion and conversion optimization. To make a consumer product desirable is by creating much value to it. In fact, much of it comes from the fear of missing out. It’s all about the human being – when something is unattainable, we want it more.
You can implement either quantity-related scarcity or time-related scarcity. If used correctly, both of scarcity types works well…unless it’s fake. Give this powerful principle a go, but keep in mind, like everything, it depends on execution. Thus, create so much value in your offer that it’s practically impossible to give up.
As a pretty bonus, we suggest you enjoy reading this free eBook Free Ways to Grow Your Website: $0 Budget Ideas to find plenty ways to boost your sales without any extra investments.
The Bottom Line
Remember, there’s always room for improvement. Whatever you do, your competitors will rubbish you. While others are thinking of 100 reasons why not to, you’re involved to learn how to get further ahead of your competitors. Learn, study, research, and grow. Indeed, it takes time, but even a small practice makes a huge difference. It’s high time to get your foot in the door.
Best of luck!